The fastest way to get caught out? Trying to sound too technical when you’re not 100% sure what you’re saying.

Instead of stressing over the difference between XLR and TRS cables, focus on the big-picture stuff:

• What do you actually need the AV system to do? (E.g., “We need clear sound in a large hall” or “We want dynamic stage lighting that’s easy to control.”)
• What’s the end goal? (E.g., “We want students to be heard clearly during performances.”)

When in doubt, let the experts handle the tech talk while you focus on what matters—the outcome, not the specifications.

You don’t need to be a walking AV dictionary, but knowing a few terms can boost your confidence. Here are some that often come up:

• Mixer – Controls multiple audio inputs (e.g., microphones, instruments) and adjusts levels.
• Gain – How much a sound signal is boosted (too much = distortion).
• DMX – A protocol used to control lighting fixtures.
• Latency – A delay in audio or video playback.
• Throw Distance – The distance between a projector and the screen.

If someone throws a new term at you, don’t be afraid to ask, “Can you explain that in simple terms?” Most AV professionals love sharing their knowledge—without the jargon.

Instead of pretending to know everything, ask questions that help move the conversation forward. Here are a few solid go-to’s:

✅ “What’s the simplest solution for what we need?” – Cuts through unnecessary complexity.
✅ “How future-proof is this setup?” – Shows you’re thinking long-term.
✅ “What’s the difference between these options?” – Lets the expert guide you without making you feel clueless.
✅ “How easy is this to use and maintain?” – Because nobody wants a system so complicated that only one person knows how to operate it.

These types of questions show you’re engaged and thinking strategically, rather than just nodding along.

In the AV world, there’s always someone who ‘knows everything.’ (Hint: they usually don’t.) The best way to avoid misinformation? Work with professionals who can explain things clearly, without making you feel stupid.

We believe in honest, no-nonsense conversations. No jargon, no tech snobbery—just practical advice tailored to what you actually need. If you’re ever stuck, we’ll help you make sense of the options without drowning you in specs and tech talk.

Here’s the truth: Most people in your position feel the same way. The key isn’t knowing everything—it’s knowing how to ask the right questions and communicate your needs clearly.

So next time you’re in an AV conversation, remember: You’re the expert on your venue, event, or school. Let the AV professionals be the experts on the tech. Together, that’s how you get the best results.